These are all in store display boxes for packs presentation in different brand’s campaigns, in the points of selling. They are standard shaped materials meant to enter in a preset space in the shelf’s furniture partitions. Sometime they allow personalized dimensions. As creative solutions, I chose either to animate them with light, with movement of layers around the packs, or movement of packs them-self’s, to present them in a special manner and context or to surround them in different light effects, layer textures and transparencies, cut-outs and postures in such way that against the visual noise in the point of sell, the packs would always single out from everything around them . Each Box has a special pack treatment and story behind it, one that draw it’s visual elements from the main communication KV and campaign concept, but none of them being adapted from the Brand book. They were developed for BAT’s Vogue in Ogilvy, JTI’s Sobranie and Camel in Draft FCB, PMI’s Next King Size and Super slims in Y&R, and all of them are my creative ideas. 3D simulations and animations are both built in Photoshop.