“24 hours with my favorite biscuit” was a project made for a short in store promotion with volumes selling purpose for refreshing the stock. It was intended to encourage consumption of biscuits on a daily timeline – starting from the tested and proved consumer insight that every Kraft biscuit has a specific period of a day when it is consumed. One brand is for morning breakfast, another after or before lunch, one is before dinner and another for evenings in the family. The timer displays had an gearing system that worked like a clock, indicating in real time – morning, afternoon, evening and night, the moment for each biscuit.
The in store communication was sustained by a site and web banners. My proposals can be found in the Web section. The project was developed for Draft FCB’ client Kraft.