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The launching event for Kia Cee’d in Russia, took place in Moscow, developed with BBDO Proximity. Reality Road show is one of the 2 concepts that participated to the pitch. It’s main idea was to follow the team that was publicly chosen by votes, to bring the new Kia Cee’d to Russia, following some very important and representative land marks for the brand, while going to pick up the car and coming back with it to Moscow.