134628620
  • TV
  • TV show logo
  •  

     

     

  • TV show logo

 

For Delikat products project, made in Ogilvy with my copywriter  Denisa Pielescu, we developed a campaign of awareness enhancement through a very well known TV show, American Idol, adapted for the brands specific into the local Cooking Idol broadcast. The show was supposed to encourage people promote the best cook in the family and transform him or her into a national idol. It started from the insight that in each family there is hided a mom or a dad a daughter or a son that cooks divinely and that each one of us are proud of our parents or children, and we want to share our pride with the world and transform our dear ones into stars. In the same time the show was sustained on line with a web site, where everyone could share recipes made with the help of Delikat products, vote or enlist favorites in the show, fallow behind the curtains moments, see interviews and post culinary or any other kind of advices or opinions.