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Printed POSM’s gather all the leaflets, brochures, inserts, promo ads, shop assistant booklet, mails, menu, tags, cards, promotional news papers and magazines, product info notes, thank you cards, invitations and so on. They are either for internal communication purposes or direct to consumer materials. I chose for my materials different paper treatments, paper types, transparencies, cut-outs, folding, layers overlapping, printing techniques and ink types, light or heat activating prints, special dimensions, all to make them underline the main communication purpose and campaign message.