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Generic POSM’s are all those product presentation materials that complete a product campaign image at the point of selling:  counter displays, totems and highlighted pillars,  wall displays, floor stickers, specials cassettes, animated furniture inserts, shelf’s talkers and separators, price tags, ceiling’s hangers, woblers, directionals,  shelf’s tags and shelf displays, menu signs or menu holders, Table tent, bar displays and presenters, people stoppers, shopping bags and so on. These materials are part of an integrated image campaign developed for each client and brand, and they can be found organized in Campaign or New business categories. All of these materials are my ideas, they were not brand book adaptations and were made as 3D simulations in Photoshop.